Where else could I add in things to increase my revenue?
As you can guess, that put us on a new mission.
At the time, we only had 1 upsell, and while it converted great, the dollar amount didn't get us even close to break even, let alone a profit.
So, we changed the first upsell, and did a bundle pack that sold 6 bottles.
We created another product for a second upsell, and then a third.
After we had everything in place, we turned the traffic back on.
We already knew it was going to take us about $80 to acquire a customer... but how much now would we make immediately, in the cart, from each person who bought?
Within hours, we knew we had a winner. We were averaging about $163 cart value on day #1 (before any follow ups went out!!!)
Do you know what that means?
$80 to acquire, and we immediately, point of sale (in the cart) make $163 back out!
$1 in... $2 back out!
That's the formula for a winner!
Now all we had to do, was add more traffic, and watch how fast we could scale this offer.
And the results were awesome.
Within a month, we passed $100k in sales.
Within 2 months, over $300k.
And by month #3, less than 90 days after making those changes, we had passed the $500k a month mark!
So, next time you start to build a funnel (or you're trying to fix a dead funnel) - remember these two metrics:
1st - what does it cost to acquire a customer?
2nd - what is your average cart value...
If you can get those 2 numbers right, everything else will take care of itself.